We were commisioned to design the visual identity of the establishment, including its logotype and various applications.
Healthy lifestyle is neither boring nor monotonous. With this in mind, we want the consumer's experience with Healthix to be fun and enjoyable, putting a smile on their face that will follow them even after they leave the store, and have them return again and again.
Fun and smile were the two main pillars for the design of both the logo and the identity of Healthix. We followed a minimal aesthetic and used brand elements such as stickers and witty copy related to the healthy lifestyle to reinforce them.
